Since 2012, minify has stood for thoughtful products, honest prices and reliable direct sales. Two brothers, two brands, one promise: that extra touch of quality that makes all the difference.
Who we are
minify is an owner-operated trading company based in Sandhausen near Heidelberg, Germany. We sell a carefully selected range of technical products and lifestyle goods - via platforms like Amazon, eBay and Temu directly to customers across Europe. What started in 2012 with LED technology and home cinema accessories is now a broad-based direct sales operation under two registered brands: minify and diMio.
We'd rather pay a little more in sourcing for that extra touch of quality that makes all the difference. No cheap goods - carefully selected products with real added value for our customers.
Fast shipping, direct customer service, honest prices. We employ people with disabilities and donate usable returns to charitable organisations.
Since 1955
Behind minify stands entrepreneurial experience spanning generations. As early as 1955, Bernhard Niedergesaess founded a small flooring business in Sandhausen, specialising in parquet. Together with Wolfgang Niedergesaess, the business grew into a well-known timber merchant beyond the region. With the e-commerce boom of the 2000s, the shift towards pure online retail began - from which minify GmbH emerged in 2012. Today, minify stands for the combination of traditional trading experience and modern direct sales: with a commitment to quality, fair prices and a clear eye for market opportunities.
1955
Bernhard Niedergesaess founds a small flooring business in Sandhausen on Brühlstraße, specialising in parquet.
1965
The company moves into a newly built residential and commercial building on Goethestraße.
1975
A warehouse is completed on Industriestraße. Together with Wolfgang Niedergesaess, the business grows into a well-known timber merchant beyond the region.
1995
Wolfgang Niedergesaess takes over the company and continues the family tradition.
2000s
With the changing face of commerce, the business is consistently realigned towards online retail.
2009
Martin and Michael Niedergesaess start their own online business importing goods from East Asia.
2012
From this evolution, minify GmbH is born.
Today
minify combines traditional trading experience with modern direct sales and a clear quality promise.
Responsibility
Sustainability means responsibility to us - not only for our products, but also for society. All usable returns are donated to charitable organisations.
Children's shoes for an aid organisation in the Dominican Republic.
Yoga mats for welfare, homeless shelters, earthquake aid in Turkey and refugee support.
Colouring boxes and pens for kindergartens in the region.
Management
Brands
Technical Products
Our core brand since 2012. Functional, thoughtful tech products for home and everyday life - from LED technology to electronics accessories.
Sports & Lifestyle
Our brand for an active lifestyle. Premium sports and lifestyle products with the trusted minify value for money.
Location
Discover our brands and the full range.
